When approaching clients and prospects about why they should invest in the human element of their cyber security, MSPs can be met with a few stumbling blocks — some businesses might believe that they aren't a realistic target for an attack, whereas others can feel as though an annual security awareness training workshop is enough to maintain employee resilience.
Not only are these misconceptions a recipe for a data breach, but they're also a common reason as to why clients and prospects often float around at the top of an MSP's sales funnel when trying to sell user-focused security services.
If your clients don't understand the problem your service solves and the value that your MSP can add, then you're going to have a tricky time getting sign off.
Help your clients understand human cyber risk
To help usecure partners push clients and prospects through the 'awareness' stage of the buyer's journey, we've released a free and white-labelled eBook that MSPs can download, brand and share with clients in a flash.
The 2022 Guide to Reducing Human Cyber Risk is a 10-page guide that helps decision-makers understand why their employees are such an insider threat, why this is a problem that needs to be fixed now, and step-by-step guidance on how usecure's Human Risk Management (HRM) service is the ultimate fix.
Make the guide your own
Branding the guide with your MSP logo and contact details is important for making sure that prospects have a clear call-to-action.
We've designed this guide so that it is free and easy to brand using tools like SmallPDF and Canva.
Access the guide in your usecure Marketing Resource Hub
If you're already a usecure MSP partner, you can find this brandable guide by:
- Loggin into your uService account
- Head over to the usecure Marketing Hub
- Then select 'The 2022 Guide to Reducing Human Cyber Risk'
In the article, you'll find a preview of the guide, along with some steps and a video tutorial on how to brand the document.
Not a usecure partner yet?
Learn more about usecure for managed service providers (MSPs) and discover how our partners protect their clients and drive service value through automated human risk management (HRM).